At the inception of Roger Wilco, we already had a number of high profile marketing and journalism clients who needed to apply our ability to scale writing tasks on demand. Our pilot client in this space was LaunchDFW, who needed to tap into the established procedural expertise of an at-scale publishing operation, whilst doing so at the budget scale of a regional startup publication.
Our team has worked with scaled several publications from 0-100 writers and contributors, including Mashable, Techcrunch, SiliconANGLE, TheCUBE, Rant Radio, and Blip Media. Over the years, we’ve gotten scaling media down to a paint-by-the-numbers operation.
We took all this expertise and productized it in something called Fuel. LaunchDFW was the pilot client, and continues to use the system to this day.