Gurun Investment Advisors is a small, boutique investment firm serving mostly an older, more conservative clientele. They recently recognized the need to grow their customer base. Updating their brand and rebuilding their website to utilize a responsive model, pushing the mobile-friendly aspect, was decided to be the most efficient way to do this.
After several iteration back and forth, we ended up expanding their existing branding with a complimentary iconmark, with a design rooted firmly in the financial firm tradition. We then scraped their site and completely rebuilt it from scratch, reorganizing the information to be more accessible and building out everything in a responsive, mobile-friendly manner.