When Michael Sitarzewski took over as publisher of LaunchDFW, he needed to tap into the established procedural expertise of an at-scale publishing operation, whilst doing so at the budget scale of a regional startup publication.
Our team has worked with scaled several publications from 0-100 writers and contributors, including Mashable, Techcrunch, SiliconANGLE, TheCUBE, Rant Radio, and Blip Media. Over the years, we’ve gotten scaling media down to a paint-by-the-numbers operation.
We took all this expertise and productized it in something called Fuel. LaunchDFW was the pilot client, and continues to use the system to this day.